Edward De Bono: What I Learned From Him In Memory of Edward De Bono: The Father of Lateral Thinking Creativity involves breaking out of established patterns in order to look at things in a different way. De Bono I first heard of Edward De Bono in the year 2012 when I was running my Master’s degree in Behavioural Psychology at the University of Ibadan. The course was on Creative Thinking. It was
“If we did all the things we are capable of doing, we would literally astound ourselves.” Thomas A. Edison. What have they called you? ·Albert Einstein was called a good for nothing boy. ·Les Brown was tagged mentally retarded. ·Walt Disney was judged to lack creativity ·Thomas Edison was called a dunce ·Winston Churchill was told he would never amount to anything. ·Billy Graham was told nobody would ever hear of his name.
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1. Results do not come just by working in your business alone, results come by working outside your business: your customers. Always think about how do we get new customers/clients= lead magnetization, and how do we maximize the values of our existing clients= upsell. 2. Results do not come by solving your problems alone, results come by exploring your new opportunities. If you want your business to merely survive, concentrate on solving problems, if